Nordstrom Fusion Case Study
AT A
GLANCE
CHALLENGES
- Many disparate marketing applications
- Duplicate manual processes
- Meeting continually changing marketing needs
BENEFITS
- Redirecting time savings to higher- value work
- Real-time access and simplified reporting
- Eliminating redundant work, increasing productivity
- Reducing manual processes
- Reduced time
- Supporting code-free integration
For more than a century, leading fashion retailer Nordstrom has been committed to providing customers with the best possible service and to improving it every day—in stores and now online. The company’s customer-first culture extends both from and into its Seattle headquarters where employees use technology to work faster and smarter. One example of this is how Nordstrom uses an operational system that helps its marketing team be efficient with Workfront Fusion to connect critical applications including ServiceNow and LinkGen.