Case Study

Northstar New Jersey Case Study

Workfront speeds project approvals, improves reporting accuracy, streamlines compliance, and increases time for creativity for New Jersey Lottery business partner.

When the New Jersey Lottery engaged the Northstar New Jersey Lottery Group in 2013 to help it manage growth, the IGT business unit quickly got to work. The staff began to develop new processes to support the New Jersey Lottery’s Draw, Instant, and Multi-State Games, as well as more than 7,000 retail outlets. This new team brought valuable expertise, and preferred work processes to Northstar which presented immediate challenges. Northstar deployed Workfront to standardize marketing project management across its teams. Rapid adoption of the centralized, cloud-based Workfront solution has resulted in improving communications and reducing rework while delivering a 360-degree view of all work projects. 

The Northstar New Jersey Lottery Group is responsible for managing sales and marketing for the New Jersey Lottery. It is a fully integrated company established by IGT and Scientific Games, the world’s leading providers of operations management, technology solutions, and innovative lottery products, with investments from Ontario Municipal Employees Retirement System (ONERS). With more than 50 years of combined experience, Northstar responsibly drives the growth of New Jersey Lottery revenues to support education and institutions in the State of New Jersey. 


  • Lengthy approval cycles
  • Rework and rushed production
  • Incomplete reporting


  • 360-degree visibility
  • Improved turnaround time for project approvals by 24 hours
  • 90% faster and more accurate reporting
  • Established a proactive, more mature PMO function
  • More productive meeting time
  • Less time searching for files
  • Streamlined compliance

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