SILICON SLOPES, UT — February 11, 2016 — Workfront, the leading provider of cloud-based Enterprise Work Management solutions, today announced that the company has been positioned by Gartner, Inc. in the “Leaders” quadrant of the Gartner Inc., 2016 Magic Quadrant for Marketing Resource Management (1).
“More and more marketing teams and creative agencies are seeing the value of moving beyond email and spreadsheets to manage their ever-demanding workloads,” said Eric Morgan, CEO of Workfront. “This technology move by creative services, marketing operations, content marketing, and other teams has been the reason we’ve posted strong double digit growth in the marketing segment of our business. We continue to invest heavily in R&D, and the middle of last year we expanded our offering for marketing work management by acquiring the leader in digital review and approval, ProofHQ. Given the great respect Gartner has earned in the market, we appreciate the insight their report will provide to our potential customers.”
This is the third consecutive year that Gartner has included Workfront in the Magic Quadrant for Marketing Resource Management. Workfront has also been recognized as a leader for the past four consecutive years in the Gartner Inc., Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services, Worldwide (2).
Gartner evaluates vendors on five weighted criteria based on their relative strengths in the market, including: planning and financial management, creative production management, marketing asset/knowledge management, marketing fulfillment, and MRM analytic and optimization.
To download the full report, visit web-content.workfront.com/marketing/resource/whitepaper/gartner-mrm-magic-quadrant.
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Workfront is a cloud-based Enterprise Work Management solution that helps marketing, IT, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaborating on all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric and Trek. To learn more, visit web-content.workfront.com or follow us on Twitter @Workfront_Inc.
Gartner “Magic Quadrant for Marketing Resource Management,” by Kimberly Collins, February 8, 2016
Gartner, Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services, Worldwide, Daniel B. Stang, Robert A. Handler, Teresa Jones, 20 May 2015