The corporate world is a jungle. It's dense, difficult to navigate, and competitive. Marketing executives who struggle to prove the value of marketing internally may feel pressured by the CEO to deliver more with increasing speed.
As the CMO or leader, you need to demonstrate value—beyond lead generation—to avoid being viewed as irrelevant, ineffective, or unproductive.
Read this executive brief to learn 5 ways CMOs can prove that their marketing team is:
- Crucial to the business
- Doing more than creating swag
- Able to execute with speed, creativity, and quality
- A valuable, strategic partner to other business units