Execute with agility and advance digital transformation.
- Globally dispersed marketing team
- Disconnected marketing technology systems
- Difficult to report on key performance indicators
- Connecting a globally dispersed marketing team
- Automating connections between business-critical systems in the martech stack including Salesforce, Eloqua, and JIRA
- Streamlining workflows and processes to align strategy to delivery
Sage's marketing transformation story
Work management technology allows Sage to collaborate and integrate across divisions and keep teams productive on the right work.
Sage automated the connections between Workfront, its enterprise work management platform, and other critical marketing technologies such as Eloqua, Salesforce, and JIRA. As Paul, Sage’s VP of marketing operations, puts it, “making the data flow seamlessly across our tools means that people won't have to learn the individual point solutions, they can just go to Workfront and do everything they need to do there.”
This streamlined approach to marketing operations enables its marketing team to think about work differently, streamline intake, manage demand, and eliminate waste all while providing scalability within a global enterprise.
VP Marketing Operations, Sage
Paul Tasker is a senior marketing executive with over 16 years experience in technology and financial services businesses, currently leading all marketing operations and technology at Sage. His proven record at developing strategies and aligning tactics to support marketing operations and demand generation is deepened by his extensive experience in product and digital marketing. At ease within a global, highly matrixed organisation, he is excellent at working to balance multiple priorities while leading a team to meet aggressive deadlines.
Executive leaders, like the CEO and CMO, can iteratively plan and prioritise with confidence.
By making smarter decisions quicker using Workfront data, the Sage marketing team has earned a seat at the leadership table.
2020 Work Management Leadership award winner.
As a leader in enterprise work management, Sage has displayed excellence across all our 2020 Lion Award categories, including Operational Excellence, Strategic Achievement Technical Excellence, and Organisational Agility. Sage approaches work—people, actions, and the intellectual capital they create—as a tier one asset to deliver unique value for the enterprise. As a result, Sage received the premier global 2020 Work Management Leadership Lion Award
Technology built for people gives them room to thrive.
With work management reporting and insights on that work, the team can also understand the ROI of marketing’s efforts. Today they are confident they are focused on the right priorities at the right time, whilst remaining agile to pivot quickly and re-prioritize projects easily across all 16 teams that make up the Sage marketing department.
Take a free tour of Workfront.
- See Workfront in action
- Explore solutions specific to your team
- Learn how Workfront connects work to strategy