Digital transformation is rapidly raising the stakes for marketing teams. To meet the demands of this hyper-competitive era, marketers have to change the way they're working. But how do you find the time to transform your work when, on average, marketing professionals are only able to spend 44 percent of their day on the job they were hired to do?
The solution is to work smarter, instead of harder, and that means making sure that you have the right tools and processes in place to do so. In this paper from Accenture and Workfront, you'll learn three essential tips to make your marketing team more effective. So you can spend less time fighting fires, and more time optimizing.