Tackling The "I" In ROI



One of the greatest challenges modern marketing teams face is accurately quantifying ROI. Many teams rely on estimation, expense projections, or pro rata calculations of total department budget in order to gauge production costs and ROI. If your team is in this boat, you are likely lacking the tools and processes that can help you paint a more holistic and accurate picture of ROI and marketing’s contribution to the bottom line.

In this on-demand webinar, you'll learn how marketing leaders like you leverage technology and processes to:

  • Accurately track and measure production costs for assets and campaigns  
  • Analyze costs to drive insights and agile decisions for current and future plans
  • Integrate data to optimize ROI and focus on the best campaigns and assets


Resources to gain a competitive edge

Agile Marketing Cheat Sheet

Learning and adopting the Agile Marketing methodology often requires a change in thinking, team structure, and even vocabulary. With so much new...
by Workfront Admin

What are you waiting for?