Tackling The "I" In ROI
One of the greatest challenges modern marketing teams face is accurately quantifying ROI. Many teams rely on estimation, expense projections, or pro rata calculations of total department budget in order to gauge production costs and ROI. If your team is in this boat, you are likely lacking the tools and processes that can help you paint a more holistic and accurate picture of ROI and marketing’s contribution to the bottom line.
In this on-demand webinar, you'll learn how marketing leaders like you leverage technology and processes to:
- Accurately track and measure production costs for assets and campaigns
- Analyze costs to drive insights and agile decisions for current and future plans
- Integrate data to optimize ROI and focus on the best campaigns and assets