Three Ways Under Armour Delivers a Better Brand Experience For Their Customers
In the competitive world of athletic apparel, brand is everything. For the Under Armour marketing team, maintaining a strong brand and standing out from the competition requires flawless execution and agility in a complex and fast-paced market. They rely on the power of Adobe and Workfront to meet a constant stream of requests, demanding deadlines, and do it all while maintaining a focus on creativity, innovation, and execution.
In this webinar, Ben Snyder, Product Analyst at Under Armour, Jason Widup, Vice President of Marketing Operations at Workfront, and Mike Carley, Product Marketing at Adobe, will show you how the power of platform automation, visibility, and agility can accelerate speed to market. And, how the use of connected tools like Workfront Adobe Creative Cloud and Adobe Experience Manager, has helped the Under Armour marketing team maintain control over an ecosystem of hundreds of partners while delivering more than 300,000 creative assets, critical projects and campaigns.
In this webinar, you’ll learn:
> How to best meet deadlines, even with a constant stream of requests and campaigns
> How to more efficiently operate and keep your team focused on the right tasks
> How connected assets and projects can automate redundant work and free up time for creativity and innovation