Learn why you should be thinking about turning your marketing or creative team into agile ninjas of creative work productivity … and how to actually do it.
In this ON-DEMAND webinar, learn :
- How and why agile iterated from software dev to marketing
- Who’s already sprinting ahead of their competition with agile
- How creative teams can use agile to cut their backlog down
About the presenters
Senior Vice President of Marketing
John Cass has more than 20 years of marketing and digital marketing experience, including the application of agile marketing methods with several brands and agencies. He was chair of the SprintZero Agile Marketing Conference, organizer of the Boston Agile marketing meet-up, and is co-host of the agility marketing podcast with Frank Days. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, and is a Past President of the Boston American Marketing Association. He has worked at various brands, including Forrester, 48hourprint.com, plus a number of content and interactive agencies.
David Lesué has worked professionally as a graphic designer/art director/creative director/interaction designer/user experience designer for the last 15 years. He has worked for Omniture, RiSER, Brigham Young University, and Adobe. David currently leads the efforts of the creative services team (Web, print, and video) as the Creative Director for Workfront.
Director of UX
Emmy Southworth worked as a UX designer in the software industry building large enterprise applications prior to managing an in-house creative team. As a design manager, she brought lessons learned from agile development to the age-old publishing industry, encouraging collaboration across disciplines and faster response times to rapidly changing markets.