Keep lines of communication open throughout the content creation process with your external vendors, freelance contractors, and internal team members. In this 1-hour live Webinar, you’ll learn from content marketing experts Joe Pulizzi, Founder of the Content Marketing Institute, and Heather Hurst, Workfront Director of Content and Awareness, on why it’s crucial to get everyone on the same technological page so that bottlenecks are eliminated, mistakes are minimized, work just gets done, and the creative juices keep flowing.

In this on-demand webinar, learn:

  • Organize your projects, timelines, and tasks to get a holistic view of everything on your plate
  • Access collaborator information efficiently and in one place
  • Keep content contributors accountable for deliverables
  • Collaborate seamlessly on documents with internal and external contributors
  • Streamline the approval process
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About the presenters


Joe Pulizzi


Content Marketing Institute

Joe Pulizzi is a content marketing evangelist, speaker and author. He’s the founder of the <a href="#">Content Marketing Institute (CMI)</a>, which produces the largest in-person content marketing event on the planet, Content Marketing World. He has spoken at over 200 locations and 10 countries around the world advancing the practice of content marketing. He’s written a new book, “Epic Content Marketing” and co-authored two other books: “Get Content Get Customers” and “Managing Content Marketing.” If you ever meet him in person, he’ll be wearing the color orange.


Heather Hurst

Director of Corporate Marketing

Workfront, Inc.

Heather Hurst is the Director of Corporate Marketing at Workfront, where she leads the company's AR, PR and content strategy. Heather has more than a decade of BtoB and BtoC experience helping companies tell their stories in the changing media landscape — in traditional media outlets, social media, and now through content marketing.

Who should watch this webinar

Marketers looking for a better way to collaborate with multiple teams, departments, content providers and content distributors.