Research conducted by CMI consistently shows that content marketers who document their content marketing strategy are more effective in nearly all areas of content marketing. But even with a documented strategy, content marketers often still lack a defined workflow structure; they may have direction, and enjoy more success than other teams, but chaos in their work processes keep them from achieving their potential.
Content marketing teams are especially prone to workflow frustrations—simple approval processes can take weeks; management’s priorities are a moving target; budget issues delay deliverables; spreadsheets, meetings, and email threads create information silos between content teams … and that’s just the tip of the iceberg.
Join CMI and Workfront on 10 February to learn best practices for documenting your workflow so that you can successfully execute your content marketing strategy. With a proper documented workflow you can cut out work chaos and:
- Work fewer nights and weekends
- Justify the budget you need
- Eliminate silos and increase visibility
- Simplify approval processes
About the presenters
Content Marketing Institute
Joe Pulizzi is a content marketing evangelist, speaker and author. He’s the founder of the <a href="#">Content Marketing Institute (CMI)</a>, which produces the largest in-person content marketing event on the planet, Content Marketing World. He has spoken at over 200 locations and 10 countries around the world advancing the practice of content marketing. He’s written a new book, “Epic Content Marketing” and co-authored two other books: “Get Content Get Customers” and “Managing Content Marketing.” If you ever meet him in person, he’ll be wearing the color orange.
Vice President of Platform
Jay Acunzo is the vice president of platform at NextView Ventures, a top seed VC firm investing in web and mobile startups. For the firm, he leads all content and branding and supports nearly 50 startup companies with exclusive resources and initiatives. Jay is a co-founder of Boston Content, a local community group helping over 1,000 content marketers. He’s led content at HubSpot (IPO) and Dailybreak Media (acquired) and began as a digital media strategist at Google.
Raechel is a Southern Californian currently living in Southern Florida. She’s spent the last six years at a Utah-based company, Workfront, where she’s helped build a strategic content marketing program that works in partnership with creative and demand generation. Raechel leads a team of writers—in-house and freelance—and manages creative projects, with particular expertise in in-house creative services teams and agencies. When she’s not working, Raechel spends her time with her husband, at the beach, or pretending like she’s going to go for a run.
Director of Product Marketing & Inbound
Jesse Noyes is a seasoned marketer with rich experience pushing the boundaries of product marketing, content marketing, demand generation and more. In his current role, Jesse oversees all aspects of Kahuna's go-to-market strategy, including product marketing, content and creative, marketing operations, events, customer marketing and partner marketing. Prior to Kahuna, he served as VP of Product Marketing and Content at Kapost, establishing the brand as the go-to-voice of the B2B content marketing industry. Jesse is an often quoted expert in marketing, and both his through leadership and work has been featured in articles and books such as Ann Handley's Everybody Writes. He's published in the Harvard Business Review, Salesforce.com blog, Oracle Marketing Cloud blog, Chief Content Officer, Heinz Marketing blog, and more. In his off time, Jesse enjoys hikes in the Colorado mountains with his wife, Laurel, and two dogs Dubus and Calamity Jane.
Who should watch this webinar
- VP of Marketing
- Director of Marketing
- Content Managers
- Marketing Professionals