Marketers know that at its best their trade is exciting and creative, but too often endless process leads to low productivity and ineffective, lifeless campaigns.
Meetings and spreadsheets are all very well but when they get in the way of focused creativity and effective planning, you know you’ve got a problem.
In this webinar we will look at how marketers can unleash creativity by working in a lean, agile way, with specific goals, to deliver the best possible results.
This webinar will help you understand:
- How to structure teams and workflow to improve productivity
- How to use analysis and targeting to streamline campaign delivery
- The tools that can liberate your teams and help you work more intuitively
For those of you who are members of the CIM and would like to claim CPD points for viewing this event, please could you register and watch the version hosted on the website of The Marketer.
About the presenters
Marketing Solutions Group
During a 15 year career in the software industry, Ben has worked with customer experience, agency and in house creative teams to help manage their workload and ensure the successful delivery of their projects. In a rapidly evolving technology space, Ben has ensured the organisation he works with understand the implications of new approaches and how best to apply them to their unique businesses.
Director of Strategy
Joseph heads up strategy at MOF, harnessing in-depth market insights in brand communications developed at a number of the world’s most respected agencies including; Isobar, Wunderman and Ogilvy. A true evangelist and thought leader, Joe is a notable industry speaker and commentator, regularly contributing to Branding magazine and The Journal of Brand Management. This expertise has led to him being shortlisted for Admap’s planning essay of the year and WPP’s Atticus prize. Joe is also continually adding to a 1st class BA in Marketing and Advertising Comms, with more specialist courses including Gamification and Human-Computer interaction.