Creativity needs room to blossom. That’s the idea behind this myth. Creative teams, as the name implies, are creative by nature. They argue that having too many processes constrains them and takes away from time that could be spent creating. The truth is that without the right structures in place, you lose more time than you gain.

In this on-demand webinar, learn how to:

  • Put the right structures in place.
  • Develop a complete creative brief.
  • Create and implementing a campaign execution plan.
  • Map out your work to meet deadlines.
  • Follow a standardized and accepted plan for approvals.

About the presenters


Richard Whitehead

Senior GTM Director



Dan Swain

System Engineer Director


Dan Swain is the Sales Engineering Manager of Workfront’s Marketing Solutions Group, a business unit dedicated to providing world class solutions to marketing and creative teams. Dan’s involvement with Workfront spans over the past 6 years, helping to bring world-class work management solutions to companies such as Sony and Qualcomm.

Who should watch this webinar

Creative teams and managers needing to increase productivity without losing creativity or adding additional headcount.