Move from Order-taker Status to a Strategic Partnership
How does a creative services team win the respect it deserves?
By establishing a more strategic partnership with internal clients and the company as a whole.
In the case of a creative team, being a strategic partner means strategically influencing the direction of the company as an equal partner with other teams. This is different than simply being a “service provider” that follows orders.
This white paper offers six tips creative teams can use to position themselves as valued, strategic partners and receive more respect from the rest of the company.
Download this white paper to learn:
- How to use data to impress executives
- When to include clients in a project (without them telling you how to do your job)
- How a simple creative brief can completely change the client-creative experience
- What it means to be your company’s “brand authority”
Get the white paper today!
“A lot of the juicy, high-profile projects go out to agencies because folks think that the agencies have better talent.…In many cases, the in-house team is the best agency for the project, but a huge shift needs to take place in order for this to happen.”