Marketing work is the primary driver of the digital experience. It’s an essential, business-critical, tier one asset with organization wide impacts. The most successful leaders treat it that way with a single system for planning, aligning, recording, measuring, and optimizing the entire marketing work lifecycle—from ideation to finished goods.
Download this executive brief to learn why marketing success depends on:
- Managing marketing work strategically, like other business-critical functions (Sales, IT, HR, etc.).
- Connecting people, processes, data, and technology in a single system of record.
- Aligning marketing work to goals to prioritize work that matters and empower teams.