Benefits of Using OKRs

Man on laptop learning the benefits of using OKRs

Why companies use OKRs

Traditionally, companies set high-level organizational goals at the beginning of the year, and then everyone forgets about them within a month. This leads to passive management. It becomes difficult for leaders to measure and track their employees’ progress and goal-achievement. Executives and managers have a hard time understanding which teams or individuals are achieving, overachieving, or underachieving. It becomes difficult to align different teams and individuals and cascade goals to the company-level goals, so people feel disconnected from the bottom up. There is little clarity among workers about how their actions connect to what matters to the organization. It’s also hard to build a measurable, predictable, and repeatable business model when working this way.

To combat the issue, companies attempt to set goals in Microsoft PowerPoint or Excel, or Google Docs, and then communicate these goals via email. This is a very static process, and many companies can’t manage or track goal progress with this approach. With static approaches like these, goals aren’t available or visible to everyone in real-time, People can’t connect their work to invisible goals. To combat this, many companies have adopted the OKR goal setting methodologyOKR tracking techniques, and keep their goals aligned using tools like Workfront Goals.

Top 15 benefits of using OKRs:

  1. Align and connect your employees to your corporate goals

  2. Give clear direction to every team and individual

  3. Increase productivity through focus on goals

  4. Track regular progress towards goals

  5. Make more effective and informed decisions

  6. Achieve measurement, accountability, and transparency

  7. Use regular weekly updates to gain vision and insights

  8. See how goal progress aligns with the company’s vision, strategy, and top priorities

  9. Be effective in setting clear and specific goals

  10. Manage achievement and execution with greater accountability and transparency

  11. Boost individuals’ engagement and empowerment through your goal-setting process

  12. Increase insight and transparency across the organization for top-level executives

  13. Analyze root causes of why objectives are not achieved

  14. Improve resource allocation and management

  15. Capture cross-functional dependencies across teams

Companies that use OKRs

Many reputable companies use OKRs:

  • Google

  • Intel

  • Facebook

  • LinkedIn

  • Twitter

  • Oracle

Did you know that prior to its implementation of OKRs in the 1990s, Google was only in its startup phase? Having a cohesive strategy for setting and measuring qualitative ambitions at company, team, and individual levels helped Google achieve the level of success it experiences today.

See Workfront in action

In this interactive tour, you will get hands-on experience using Workfront. You will learn how Workfront enables the enterprise to:

  • Connect strategy to delivery
  • Iteratively plan and prioritize work
  • Collaborate across teams and divisions to get work done
  • Streamline and optimize processes
  • Measure and report on progress
  • Deliver against your strategy